Peak: How Great Companies Get Their Mojo from Maslow Conley, Chip

Peak: How Great Companies Get Their Mojo from Maslow Conley, Chip

Book is in very good condition! There is only light wear. The pages are clean with no marks.

Following a successful fifteen-year journey in the hospitality industry, Chip Conley found himself facing financial challenges and excessive exposure in the aftermath of the dot-com and 9/11 crises. Seeking solace and inspiration, Conley, as the CEO and founder of Joie de Vivre Hospitality, turned to the renowned Hierarchy of Needs concept developed by psychologist Abraham Maslow. This book delves into how Conley's company, which holds the distinction of being the second largest boutique hotelier globally, weathered the storm that rocked the travel industry by applying Maslow's theory to what Conley identifies as the fundamental Relationship Truths in the business realm, encompassing Employees, Customers, and Investors. Blending elements of memoir, theory, and practical application, the book chronicles Joie de Vivre's extraordinary metamorphosis, while also drawing from real-life examples from various companies. It demonstrates how readers can effect similar transformations in their professional and personal lives. Conley elucidates the art of comprehending the motivations of employees, customers, superiors, and investors, and leveraging that understanding to cultivate stronger relationships and forge a lasting and profitable corporate culture.

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