Jack Trout on Strategy

Author: Trout, Jack

Edition: 1

Number Of Pages: 144

Details: From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format. Trout on Strategy: Is an ideal introduction to the thinking of one of the century's most influential marketing innovators Explores Trout's major themes, including survival, perception, differentiation, and more Connects the dots in his major works and makes his ideas relevant to the biggest issues facing business today

UPC: 639785387626

EAN: 9780071437943

Release Date: 26-03-2004

Languages: English

Item Note: Book is in good condition! The dust jacket has light wear. There is a name at the bottom of the 1st page. The pages look good otherwise.

Item Condition: UsedGood

Binding: Hardcover