Value-Added Selling: Sell More Profitably, Professionally on Value, Not Price

Value-Added Selling: Sell More Profitably, Professionally on Value, Not Price 

Book is in very good condition! There is only light wear. The pages are clean with no marks.

Your customers have made significant progress since the publication of Value-Added Selling twenty-five years ago. They are now more knowledgeable, proactive, and price conscious, regularly searching the internet for lower prices and demanding more value for their money. In response to a marketplace where offering deals has become the norm due to buyers' addiction to low prices, Tom Reilly has updated his sales classic. Reilly's pioneering value-added sales method, which has been successful for over two decades in all types of economic conditions, operates on two fundamental principles: adding value instead of cost, and selling based on value rather than price. This approach is essential for protecting profit margins in today's customer environment. Value-Added Selling equips you with the strategies and tactics necessary not only to close more sales but also to foster repeat business by understanding buyers' needs from their perspective and defining "value" accordingly. Reilly guides you in building a master plan that aligns your selling efforts, creating effective sales tools to communicate your value proposition, and executing successful value-added sales calls. Furthermore, he teaches you how to connect with and sell to decision-makers at the highest levels and increase customer retention by consistently generating new value. While it is always possible to compete on price and secure a few sales, this approach comes at a cost. If you aspire to sell more products or services, achieve greater profitability, and reach a wider audience, it is crucial to resist the temptation to compete solely on price and instead shift your focus to delivering meaningful value. By consistently delivering meaningful value to your customers, adopting a higher level of competition than your rivals, and safeguarding your profits in any economic climate, Value-Added Selling empowers you to achieve success.

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