Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World [Hardcover] Vaynerchuk, Gary

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World [Hardcover] Vaynerchuk, Gary

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Renowned author Gary Vaynerchuk, who has achieved a spot on the prestigious New York Times bestseller list and is recognized as a social media expert, generously imparts his hard-earned wisdom on the effective ways to connect with customers and outperform the competition. Drawing from the most valuable aspects of his previous works, "Crush It!" and "The Thank You Economy," Vaynerchuk presents "Jab, Jab, Jab, Right Hook" as a comprehensive guide to successful social media marketing strategies. When devising their social media strategies, managers and marketers typically focus on landing the perfect "right hook" - a sales pitch or campaign that leaves the competition in the dust. Even those who prioritize the essential step of "jabbing" - patiently engaging with customers to build strong relationships that are vital for successful social media campaigns - still yearn for that knockout punch that swiftly overcomes their opponents or the resistance of their target customers. Right hooks are the catalyst for converting website traffic into sales and are particularly esteemed for their instant tangible results. However, there are instances where these right hooks fail to deliver the desired outcomes. Given the tremendous changes and proliferation of social media platforms in recent times, the formula for an effective combination of jabs and right hooks has undergone significant evolution. Vaynerchuk reveals that while communication remains paramount, the contextual aspect has gained even greater importance. It is now crucial to not only produce high-caliber content but also to adapt it flawlessly to specific social media platforms and mobile devices - creating tailored content that is optimized for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

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